Popsicle, the original frozen treat since 1905, wanted to spread brand awareness for three new flavors of their classic popsicles. They were searching for Brand activation ideas to allow their customers to really be able to interact with them. The creative team came up with a few ideas and was able to hone in on a design aspect that focused on everything Popsicle was looking for. The final decision was to make a giant interactive children’s maze. Portadecor fabricated a 50 x40 Foot maze using the colors of the new popsicle flavors and added some fun facts along the side to feature more information about the brand. This activation along with selfie mirrors for Instagram photo opportunities really kept guests involved and provided a fun experience.
