Bustle Rule Breakers 2018

Brand Activation

Bustle Digital group, the largest american women’s magazine with millions monthly viewers, created their first Annual Event called Rule Breakers in 2018. The purpose for this event is to empower women and bring awareness to female entrepreneurs.  Bustle partnered with Portadecor to represent one of their largest sponsors, Fossil Watch. Fossil wanted Portadecor to design and build a Giant Emoji Wall to represent all the different ranges of emotions. They wanted to provide an interactive photo experience for their guests and focus on their product launch of their new Mood Watch. Portadecor created a custom 10 x 30, Dual sided LED Wall that made a huge statement for Fossil and their new product line.

We were also able to assist Fossil with a unique custom designed display to serve dual purposes, for adequate seating to view all of the Music and stage performances throughout the day, and it also functioned as a Fossil Display to show-off the Mood watches. This featured a LED multilevel 3D cube seating and Display area that was one of the highlights of the entire event.